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Bicycle Benefits is a nationwide incentive program designed to reward individuals and businesses for their commitment to cleaner air, personal health, and the use of pedaling energy in order to create more sustainable communities. The program's continual growth decreases parking demand, increases helmet use, and improves cyclists' safety and health by putting more people on bikes. River Valley Market is a Bicycle Benefits Member! We offer a free water bottle when you purchase a Bicycle Benefits sticker ($5) for your helmet, and a free fair trade, organic banana and double green stamps whenever you shop by bike and show us your helmet sticker at the register. 

Check www.bicyclebenefits.org for information updates, and to find out what other area businesses are offering bicycle benefits.